The Most Interesting Part of Pizza Delivery Is the Story Behind the Box
With a knock on the door and a box in your hands, you know your pizza’s arrived. The pizza box has been keeping it safe for a half hour or more, making sure nothing happened in transit to all that gooey melted cheese and zesty tomato sauce. As you breathe in the savory plumes of steam and dig into the slices—hands off, the one with the bubbly crust is mine!—it’s easy for you to forget the painstakingly recreated map of Italy printed on top of the lid.
Holly Del Re never forgets. The art director at Freeport Paper is a professional pizza-box designer who, in 11 years at the company, has dreamed up over 10,000 pizza-box designs for the more than 10 million pizza boxes the company ships out each week. And it turns out that the story behind how your pizza box got its good looks is as rich and filling as your Meat Lover’s Deluxe.
Most of us are almost as familiar with pizza boxes as we are with the actual pizzas that come in them. “Around two-thirds of all pizza consumed in the U.S. is picked up or delivered in a box,” says Scott Wiener, pizza expert and holder of the Guinness record for the world’s largest pizza-box collection (he has over 1,000).
The pizza box as we know it probably came into being between World War I and World War II, when the cardboard box started to take the place of the thin, wax-lined paper bags pies used to come in. The boxes evolved into the typical form we now know and love: 16 inches by 18 inches and approximately two-inches thick, made from B-fluted corrugated board.
Generally speaking, the images on pizza boxes came to be at once iconic and totally cheesy. (Sorry.) “Your typical pizza-box …read more
Source:: Bon Appetit