The 16 Biggest Moments in Restaurant Culture Since 2000
Our March issue explores how food has become such a thing. Like, the thing. Much of that has to do with the fact that millennials are spending more money eating out than any generation before. So how did we get to this Instagram-fueled, fried chicken-crazed, I-wear-hoodies-to-dinner culture? These 16 moments define the new restaurant culture that’s popped up since 2000.
The Rise of the Humble Avocado
Café Gitane, a French-Moroccan café that opened in lower Manhattan in the mid-1990s, was early to both its neighborhood—Mott Street, which is now a favorite daytime catwalk for off-duty models—and its signature menu item, avocado toast. These days, you can find avocado toast just about everywhere with access to avocados and bread, but this may have less to do with Gitane’s cult following than the zeitgeist moment created by the fruit itself. U.S. avocado consumption has spiked more than 300% since 2000, growing from a West Coast treat to a straight-up national obsession. Gitane, though it may be winning the Instagram war, now represents a very tiny portion of that phenomenon. After all, you can add avocado to your toasted sandwich at Subway.
The Endless Glow of the Edison Bulb
Source:: Bon Appetit