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This Hollywood Director Is Trolling Yelp Reviews Hard

What would the Yelpiest Yelp review actually look like? With painstaking detail and actual paragraphs, a commenter writes a masterpiece that mentions the names of random friends by first names (the server spilled water on George!), dwells on parking options and name drops the weather, then reviews the food as “pretty good,” maybe even “delicious.” Oh, and there are photos. Dark, blurry, unlabeled photos of maybe a burger? Hard to tell.

Director Dave Green (Teenage Mutant Ninja Turtles) and actor Joe Cobden (Fargo, X Men: Apocalypse, The Vow) were joking about this, mostly about Yelp’s “Elite Squad”—the commenters so active they’ve been nominated then elected to higher review status on the site—when the duo decided they had make the most intense Yelp reviews of all time. They noticed a 12-second video review function that basically no one ever uses, except to record grainy clips of sizzling fajitas and low-lit restaurant interiors. They had to be more over-the-top than that.

To parody the phenomenon, the two actors, who are diehard fans of Jonathan Gold, Los Angeles’ esteemed long-time restaurant critic, started flooding the Yelp feeds with videos of their own, under the username Toothpix. They uploaded them to Instagram too. The videos make chefs Jon Shook and Vinny Dotolo (Jon & Vinny’s, Trois Familia, Son of a Gun, etc.) into puppet stars of a mini-hip hop video, a joke about all the rap that plays on the loudspeakers at their restaurants.

A video posted by TOOTH PIX (@toothpix) on Sep 15, 2016 at 10:11am PDT

In one video, Cobden and a friend are sitting in a mock office, brainstorming lunch options. “Tacos?” the friend says. Cobden responds with the laundry list of obscure ingredients in the grain …read more

Source:: Bon Appetit