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Menezes’, Revisited

Way back in 2010, I did a blog post about Menezes’ Pizza on Chili Avenue. I aptly described it as a true neighborhood pizzeria, that goes back to the 1980s.

I liked the pizza, I liked the owners, but I hadn’t been back in a long time. Too long.

I recently learned that Menezes has changed ownership, and I had a chance to sit down for a half hour or so with the current owner, Greg Wolfe. Before our conversation began, I ordered a large pie, half pepperoni and sausage, half peppers and onions. Here’s a summary of our conversation, and a bit about that pie.

Greg has had a lot of work experience, in an array of fields, which did not include the pizza business. But about four years ago, as Greg was looking to transition to more self-employment, on his way to eventual retirement, Menezes’ came up for sale. That especially fit with Greg’s desire to stay in Rochester, his native city.

At that time, the business had somewhat lost its way, due to a variety of issues. Despite his lack of experience with pizza, Greg knew that the product was good and that the business was fundamentally sound. As important, there remained a core of experienced, reliable employees, and Greg also knew from his business background that good employees are a key to success. So he took the leap.

Since then, Greg has taken strides toward righting the ship, without changing the course. The pizza is the same, and Menezes’ other big seller, the steak sub, uses the same premium beef as before. That will not change.

Some items that weren’t selling, like cold subs, were dropped, but others were added. Those include a “massive” salad topped with grilled chicken, and …read more

Source:: Rochester NY Pizza